Dunki vs Salaar: Prabhas’ Film Pulled From Release in PVR-Inox Chain After Shah Rukh Khan’s Film Secures Full Screens – Reports

Movies releasing on the same date or a day apart often face harsh and critical scrutiny at the box office. Thursday, Fridays hold immense significance for Bollywood film releases, particularly the day after, especially on weekends, especially if it is Christmas weekend. It’s not just the celebrities who await the outcome eagerly; the film’s distribution team, PR personnel, and theatres all eagerly anticipate the results, relying on the strategies crafted to elevate a film to blockbuster status. At times, clashes between two films occur, leading to unforeseen outcomes. This scenario unfolded with Shah Rukh Khan’s Dunki and Prabhas starrer Salaar – Part 1. Dunki: Siddharth Anand, Suniel Shetty and Riteish Deshmukh Express Their Excitement To Watch Shah Rukh Khan–Rajkumar Hirani’s Film on the Big Screen.

Dunki Vs Salaar

According to Bollywood Hungama, the Dunki crew’s demand for exclusive 100 percent screening rights from single-screen owners has put pressure on them to prioritize the Shah Rukh Khan movie over the Prabhas-led one. However, in response, the single-screen association has made a decision: they refuse to open bookings for Dunki on December 21. Now, Team Salaar has taken a firm stand against unfair trade practices by Pen Marudhar and SRK’s Dunki team. Bollywood Hungama quoted, ‘The makers have withdrawn the release of Salaar from the multiplex chains in the South Indian Markets. They won’t be releasing Salaar in any of their properties in the South Market’. Salaar Part 1 – Ceasefire: Actor Sapthagiri Is ‘Confident’ That the Prabhas Starrer Will Surpass ‘Rs 2000 Crore Mark at the Box Office’.

Dunki Drop 4 :

 Salaar Trailer:

What Has Led to This Decision?

According to Bollywood Hungama source, PVR should have taken a stand against unfair trade practices, but they backed Dunki. Now, all single screens managed by PVR-Inox and Miraj favor Salaar over Dunki. This shift happened when Shah Rukh Khan struck a deal with Ajay Bijli that he couldn’t refuse. This sudden change in screen sharing has sent shockwaves through Anil Thadani and everyone at Hombale, causing a significant impact.

As per Bollywood Hungama, the Hombale team intends to pursue strong action against Ajay Bijli and PVR-Inox for this decision .

(The above story first appeared on LatestLY on Dec 20, 2023 03:57 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).

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