March Core Update & Spam Updates: Four Major Trends


At the start of the March Core and Spam updates, Google claimed it intended to reduce unhelpful content in search by 40%. After the conclusion of the March Core Update on April 19 (which Google announced seven days after the fact), Google then clarified that it had actually reduced unhelpful content by 45%. One of […]

How to Prepare for an SEO Conference, Including MozCon


So you’ve secured your ticket to an industry event—lucky you! It’s time to gear up and make the most of this experience. Whether you’re attending in person or via a remote-friendly livestream option, preparation is key to getting the most value. Follow these essential steps to maximize your experience and ensure you’re fully equipped for […]

Google’s Surgical Strike on Reputation Abuse


These aren’t easy questions. On the one hand, many of these sites do clearly fit Google’s warning and were using their authority and reputation to rank content that is low-relevance to the main site and its visitors. With any punitive action, though, the problem is that the sites ranking below the penalized sites may not […]

MozCon Field Guide: Exploring Summertime Seattle


Seattle Asian Art Museum Located at Volunteer Park in the Capitol Hill neighborhood of Seattle, the Seattle Asian Art Museum is another location of SAM. The featured exhibit, Anida Yoeu Ali: Hybrid Skin, Mythical Presence, will be on display until July 7, 2024. This museum is open Friday through Sunday. Northwest African American Museum Self-described […]

Leverage BigQuery for Advanced Internal Link Analysis


Prerequisites First, you’ll need a CSV containing all your internal links. At the very least, your file should have a column for the source (origin of the internal link) and a column for the destination (where the link leads). However, if possible, include additional columns for the anchor, status code, and type of link (such […]

Elevating Women in SEO for a More Inclusive Industry


Know your value It’s essential for women to recognize their worth and advocate for themselves in the workplace. It’s important to know your value and not be afraid to own it. For a lot of women, myself included, doing this can feel horribly unnatural. It’s often hard to admit that you’re good at things or […]