Learn how to integrate SEO and paid search into your marketing strategy in order to avoid unnecessary spending, have a unified brand message, and achieve sustainable long-term growth.

And… that’s a wrap! Catch up on the second and final day of MozCon 2024 in this day-two recap.

In his inaugural MozCon talk, Garrett Sussman explored the untapped influence of searcher bias in SEO. Following up on his Moz Blog post on the psychology behind search, Garrett dove deeper into the psyche of searchers. From leading queries like “Is coffee good for you”? to the self-guided nuances of conversational search, he examined how […]

When ChatGPT captured the public imagination in early 2023, there was a scramble at many companies to launch “AI” features. It was easy to get caught up in the excitement, but sometimes the onslaught of AI tools felt like pyrotechnics at a concert — if the band is lousy, then it’s just light and noise. […]

Now, I must say the way this is written about in the documentation is quite arcane. There’s a lot of sort of Google-specific jargon and terminology, a lot of links to other documents that we don’t have access to, so we can’t really see the context. But what it seems to me is that Google […]

If your face is still hot from having a really poor experience at a local business, you can forget to ask the most important question. Before you take to your phone or keyboard to dash off a negative review, ask, “I’m about to invest more of my valuable time in this business that failed to […]

Even if you weren’t born yet in 1980, you may have heard this American pop culture catchphrase stemming from an episode of the wildly popular soap opera Dallas, in which the TV show’s villain was assailed by a mysterious figure. The follow-up episode that revealed the identity of the assassin was the second-highest-rated primetime telecast […]

So, some of these stories become more interesting when, instead of presence, we look at share of voice. So, share of voice is a metric we have in STAT that, rather than just looking at how many SERPs a feature appears on, looks at how prominently it appears. So you might have looked at something […]

Here’s a challenge: search “SEO RFP” on Google. Click on the results, and tell me how similar they are. We did the same thing every other SEO does: We asked, “What words are thematically relevant?” Which themes have my competitors missed?” How can I put them in?” AND “How can I do everything just slightly […]

At the start of the March Core and Spam updates, Google claimed it intended to reduce unhelpful content in search by 40%. After the conclusion of the March Core Update on April 19 (which Google announced seven days after the fact), Google then clarified that it had actually reduced unhelpful content by 45%. One of […]