At the outset of today’s column, I referenced the Google leak in passing. If you’d like to hear more commentary on it from a local SEO perspective, here are two excellent conversations to tune into: I find it interesting to reflect that the leak was met with so much speculation, even to the point of […]

Are you still sleeping on brand as a ranking factor? Explore Tom’s detailed takeaways from the Google leak, with an emphasis on understanding Navboost queries, a click-based ranking system, and branded search.

Every solid business or organization needs an overall unique sales/value proposition (USP/UVP), but individual offerings need one, too, to differentiate them from competing products/services. When hoping to win customers with specific requirements, a forthright explanation of why you believe your option is the best choice can help you go the last mile of earning a […]

But what you need to think about is the fact that consistency is going to be key because what you don’t want to do is chop and change the way that you add your UTM tags because it’s going to bulk your data and it’s going to take a lot of time to tidy up. […]

The Ace Twitter thread began with a profile expressing disbelief that the brand should still be operating if it couldn’t price-match larger competitors. The above anecdote shows that same mindset being transformed by an outstanding second impression created in-store when chance brought the customer into the shop. And now, having experienced the difference first-hand, this […]

I can assume that if Google algorithms can tell whether an entity is relevant to a topic, they can also tell when links are topically relevant. I suspect that Google’s algorithm prioritizes links that are contextually aligned with the content of the linking and linked pages. Topical links are trust signals from authoritative websites telling […]

The final idea is article Schema. Google has said before that they love structured data. It helps them understand the site better. Article Schema is a form of structured data that includes the headline of an article, the author, the publish date, and many, many more, and it can also win you rich snippets. However, […]

This specific page is a magnet for over 9,500 monthly visitors through organic search, ranking for more than 16,400 keywords, and holds an organic traffic value estimated at $42,400. The cornerstone of Airtable’s success lies in its adept understanding and application of search intent, which fundamentally influences how people use search engines. Airtable’s template page […]

Here is an alphabetized starter list I’ve put together of common categories for a variety of places of worship, but if you don’t see your best choice on this list, search PlePer to see if it exists. If not, you’ll need to choose the closest possible option for your primary category: Abbey Abundant Life church […]

Learn how to integrate SEO and paid search into your marketing strategy in order to avoid unnecessary spending, have a unified brand message, and achieve sustainable long-term growth.