British Airways Holidays is hoping to brighten Blue Monday with a number of discounts on package holidays, giving customers something to look forward to in the year ahead. Blue Monday is the name given to a day in January that is reported to be “the most depressing day of the year”, and it’s one that many travel firms use as a jump-off point to launch even more sales in what is already a busy month for discounts.
According to a survey commissioned by British Airways Holidays’ with YouGov, 79 percent of participants agreed that taking a break is good for their mental health. Yet in spite of this, the research also found that 36 percent of British workers did not take their full annual leave.
So, whether you’re hoping to jet off overseas or have some annual leave you’re not sure what to do with, British Airways is offering reductions on a number of holidays. The flag-bearing airline already has a number of deals currently on offer as part of its big annual January sale. You can see our full guide to the latest British Airways deals and offers here, including flights and holidays.
But, to make things a little easier this Blue Monday, British Airways Holidays has highlighted some of its best deals across Europe, the Caribbean, the US and beyond.
All deals included in this article are accurate at the time of writing but are subject to change.
British Airways Holidays has a number of package holiday deals on offer to destinations across Europe, with many discounts available as parts of their January sale.
Some of the top deals right now include:
From New York to Las Vegas, British Airways Holidays has all manner of package deals on offer to the US. British Airways also has plenty of flight-only routes across the UK.
Some of the top package holiday deals right now include:
If you fancy going further afield, British Airways offers package holidays all around the world.
Some of the best deals on offer right now include:
- Seven nights at the five-star The Landings Resort and Spa on selected dates in September 2024 – from £1,449pp
Includes economy (World Traveller) return flights from London Gatwick Airport, one checked bag at 23kg per person and accommodation with breakfast. - Seven nights at the four-star OBLU XPERIENCE AILAFUSHI, Maldives, on selected dates in May 2024 – from £1,949 per person
Includes economy (World Traveller) return flights from London Heathrow Airport, one checked bag at 23kg per person and accommodation on All Inclusive board basis. Complimentary speed boat transfers are included. - Three nights at the 4.5-star DoubleTree by Hilton, Dubai, on selected dates in March 2024 – from £849pp
Includes economy (World Traveller) return flights from London Heathrow Airport, one checked bag at 23kg per person and accommodation on All-Inclusive board basis. - Five nights at the five-star rated Mandarin Oriental Hong Kong on selected dates in November 2024 – from £3,899pp
Includes business class (Club World) return flights from London Heathrow Airport, two checked bags at 32kg per person and accommodation.
Blue Monday is the name given to a day in January, typically the third Monday of the month. It is thought that the idea first came about in 2005 in a press release from a travel firm, so it is no wonder so many travel companies jump on it as a time to offer discounts and sales.
The date was said to be the “most depressing” of the year based on an “equation” which looked at factors including finances at that time of year, the weather, time since New Year’s resolutions have been broken, low motivational levels, and the feeling of a need to take action. However, there are conflicting opinions over how accurate this calculation is.
As well as travel firms, many other companies use it as an opportunity for advertising campaigns, discounts and sales. Some companies even name different Mondays in January as Blue Monday.